!!!!DESKTOP!!!!

Social Media Management, Marketing and Design for Concord Publishing’s first ever Art Prize

 

2021 saw the launch of Concord Publishing’s first every annual Art Prize. A campaign that aimed to discover artistic talent by having people respond to one of ten musical tracks from Concords expansive catalogue.

From the entries, ten shortlists were selected, awarded £1000 each to develop their idea, with a final winner being awarded £10,000 at a private exhibition in September.

The Challenge

Jumping back to early March and the entries had been open for five months and the deadline at the end of April was looming. Concord asked us to oversee the visual update, implementation and management of the campaigns social media channels, along with conducting digital-based marketing to help increase the number of entries, along with the amount of engagement, followers and press surrounding the prize itself.

What We Did

 

Working with Concord, we strategically re-structured the Art Prize, moving the deadline back by a month to allow appropriate time to meet their requirements. We then completed a refresh of the social media channels, focussed on value-based content and increased audience interaction to help drive traffic and increase engagement/submissions. Alongside this, we conducted paid and organic marketing to further effectively promote the Art Prize, ensuring the right audiences were discovering the channels.

We also conducted the design and installation for the event with assistance from our friends, Printalicious who handled the print output and part of the install.

Video Credit: Tom Sentpetery – Enlisted by Concord Music Publishing

Social Follower Growth

1500% Increase

Entry Submissions

400% Increase

Press Mentions

26 Pieces of Coverage

Social Impressions

411,800+

Profile Visits

14,700

Website Taps

2100+

Have a Project of Your Own?

Let's Have a Virtual Coffee

!!!!MOBILE DESIGN!!!!

!!!!MOBILE DESIGN!!!!

!!!!MOBILE DESIGN!!!!

Social Management, Marketing and Design for the Annual Concord Art Prize

2021 saw the launch of Concord Publishing’s first every annual Art Prize. A campaign that aimed to discover artistic talent by having people respond to one of ten musical tracks from Concords expansive catalogue.

From the entries, ten shortlists were selected, awarded £1000 each to develop their idea, with a final winner being awarded £10,000 at a private exhibition in September.

THE CHALLENGE

Jumping back to early March and the entries had been open for five months and the deadline at the end of April was looming. Concord asked us to oversee the visual update, implementation and management of the campaigns social media channels, along with conducting digital-based marketing to help increase the number of entries, along with the amount of engagement, followers and press surrounding the prize itself.

WHAT WE DID

Working with Concord we strategically re-structured the Art Prize, moving the deadline back by a month to allow appropriate time to meet their requirements. We then completed a refresh of the social media channels, with a focus on value based content and increased audience interaction to help drive traffic and increase engagement/submissions. Alongside this we conducted paid and organic marketing to further effectively promote the Art Prize, ensuring the right audiences were discovering the channels.

Video Credit: Tom Sentpetery – Enlisted by Concord Music Publishing

Social Growth

1500% Increase

Social Impressions

411,800+

Profile Visits

14,700

Entry Submissions

2200% Increase

Press Mentions

26 Pieces of Coverage

Website Taps

2100+

Have a Project of Your Own?

Let's Have a Virtual Coffee