Punchline Media is a Bristol-based production & post-production studio run by Calum Jelf. He approached me asking for a new logotype and branding collateral
The logotype was a bespoke letterform designed from studying the historical landmarks around Bristol and drawing from the city’s heritage to add weight to the brand’s name, and standing within the industry. Due to the highly visual work, Punchline Media creates I also wanted to make photography a very focal part to the branding, which influenced the decision to keep the logo to a two colour system. White and Navy Blue.
Utilising dynamic scenes and bright colour palettes, alongside the history-inspired logo, the ultimate aim was to create a sense of strength, and longevity to the company, and portray it as having its own heritage, despite only just being a start-up.
When utilised on printed collateral, due to the lack of natural symmetry within the letterform I chose to give it enough negative space to let it breathe by itself and not be off-balanced by surrounding body copy. This is what led to the layout design on the reverse side of the business card.